Service · Social Media
Social that build communities.
Strategic management of Instagram, TikTok, LinkedIn, Facebook. Brand-coherent content, editorial calendar, social ads, community management. To grow audience and generate leads.
The problem
Italian corporate social media is mostly abandoned.
70% of Italian companies open an Instagram or LinkedIn profile, post 5 random pieces of content, then abandon it. Result: dead profile = looks like a failed company. Better not having one at all.
No strategy, random posts
Without an editorial calendar and thematic strategy, every post is a shot in the dark. No consistency = no engagement = no community.
Generic content seen everywhere
Motivational quotes, stock photos, banal phrases. Content that just fills space and zero distinctiveness. People scroll past in 0.5 seconds.
Posting without investing in ads
Organic reach on Facebook and Instagram is now under 5%. Without minimum ad budget, even great content doesn't arrive. You need to know this.
Ignoring comments and DMs
Social is conversation, not broadcast. Not responding to comments = losing every opportunity to build real relationships with potential customers.
What's included
Complete management of your social channels.
Personalized social strategy
Audience analysis, positioning on the right channels for your business, tone of voice definition, content pillars, measurable KPIs.
Monthly editorial calendar
30-day advance planning: themes, formats, copy, visuals, calls-to-action. Temporal and thematic consistency guaranteed.
Graphic content production
Static posts, carousels, Reel/TikTok videos, stories. All coherent with brand identity. Animations and motion graphics for formats that require them.
Strategic copywriting
Captions that stop the scroll, powerful hooks, CTAs that convert. No generic, no badly-used AI — copy with human voice and brand-aware.
Community management
Response to comments and DMs within 24 hours. Building relationships. Identifying hot leads to pass to sales. Handling delicate situations.
Social ads (Meta + TikTok + LinkedIn)
Setup, creativity, audience targeting, A/B testing, continuous optimization. Conversion tracking with correctly configured Pixel and CAPI.
Monthly reporting
Report with key metrics (reach, engagement, follower growth, leads generated). Strategic insights and next steps. No vanity metrics.
Strategic monthly call
30-45 minutes per month to discuss results, align strategy with real business, decide next month's campaigns and content.
The process
From zero to consolidated social presence.
Audit & strategy
Month 1: analysis of existing channels, competitor benchmark, strategy definition + content pillars + tone of voice. Output: clear strategic document.
Setup & branding
Profile optimization (bio, photo, highlights, link in bio), graphic template creation, hashtag strategy definition. Everything brand-coherent.
Production & publication
From month 2: planned content production, consistent publishing (3-5 posts/week per channel), launch of social ads campaigns if planned.
Growth & optimization
Monthly iteration on best-performing content. Scaling of winning ad campaigns. Strategy adaptation based on real data, not assumptions.
FAQ
Frequent questions.
Which social media do you manage?+
Instagram, TikTok, LinkedIn, Facebook, YouTube as priority. X/Twitter, Threads, Pinterest on request. Channel choice depends on target: B2C → Instagram + TikTok, B2B → LinkedIn + Instagram, local → Facebook + Instagram. We decide together where it makes sense to be.
How much does social management cost?+
Basic packages (1 channel, 12 posts/month, community management): from €600/month. Standard packages (2-3 channels, 16-20 posts/month, Reels included): €1,000-1,500/month. Premium packages (multi-channel, video production, ads included): €2,000-3,500/month. Initial setup and brand template creation: €500-1,500 one-time.
How many times do you post per month?+
Depends on strategy. For Instagram: 12-20 posts/month (mix of feed, Reel, stories). For TikTok: 15-25 videos/month (quantity matters more than other channels). For LinkedIn: 8-12 posts/month (B2B prefers quality over quantity). We adapt to your industry.
Do you also produce videos?+
Yes, we produce Reel and TikTok videos in 2 ways: with on-location filming (our crew comes to you) or remote production from brief (motion graphics, animations, screen recording). The second is more scalable for those who don't want to appear on video.
Do I need a minimum ads budget?+
To test social advertising you need at least €300-500/month budget. For significant results, €1,000+/month. Below €300/month, the algorithm doesn't have enough data to optimize. We can also start just with organic, but we both know organic reach is limited.
Can I cancel whenever I want?+
Yes, our contracts are monthly with no duration constraints. Cancellation by month-end, active from following month. We know social works medium-long term: for serious results, you need at least 4-6 months of coordinated work.
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