Service · Brand Identity
Brand identities that truly stand out.
Logo, palette, typography, visual applications, brand guidelines. We build complete identities that work from website to packaging, from social to documents.
The problem
An inconsistent brand is invisible.
Having a logo is not a brand. The brand is the sum of every impression people form of you at every touchpoint. If every touchpoint looks like it was made by a different company, you lose everything.
Improvised Canva logo
Logos created with free templates end up looking like hundreds of other brands. No distinctiveness = no memory.
Random color palettes
Without a color system based on psychology and harmony, every material tells a different story. You confuse the customer.
Inconsistent typography across channels
Site with one font, social with another, presentations with a third. The user's brain registers inconsistency = lack of professionalism.
No documented brand guidelines
Without a brand book, every new collaborator or agency interprets the brand their way. In 6 months, the brand is diluted.
What's included
Everything to build a recognizable brand.
Naming (optional)
If the brand doesn't yet have a name or you want to change it, we conduct a structured naming process: brainstorming, linguistic validation, domain and trademark availability.
Complete logo design
Logotype, monogram, mark only. We develop variants for every use context: digital, print, large formats, monochrome applications.
Color system
Primary, secondary, accent palette. Versions for light and dark backgrounds. HEX, RGB, CMYK, Pantone codes. WCAG accessibility tests on contrasts.
Typography system
Display font, body font, complete typographic hierarchy. Specimens with real-use examples. Licenses included or open source when possible.
Visual system
Coherent iconography, illustrations, graphic patterns, directional photography. All the elements that make the brand recognizable even before the logo.
Concrete applications
Website, business card, email signature, social templates, presentations, packaging mockups. See the brand alive before launching it.
Brand guidelines (brand book)
PDF document + editable files with all usage rules. What to do, what not to do, correct and incorrect examples. Reference for any future agency or collaborator.
Source files delivered
Original Figma + Adobe Illustrator files + exports in all formats (SVG, PNG, PDF, EPS). All yours, no constraints.
The process
From brief to brand book in 5 phases.
Discovery & positioning
Team interviews, competitor analysis, market positioning definition. We understand who you are, against whom you compete, what sets you apart.
Concept & moodboard
3 different conceptual directions with visual references. Discussion, direction selection, refinement of the final concept.
Visual identity development
Logo, palette, typography, iconography. Multiple iterations on each element. Tests on real applications to verify system robustness.
Applications & extensions
Mockups of all main materials. Tests on website, social, packaging, business documents. Cross-channel coherence verification.
Brand book & delivery
Complete documentation with all usage rules. Source and final format file delivery. Internal team handover session.
FAQ
Frequent questions.
How much does a complete brand identity cost?+
An essential brand identity (logo + palette + typography + business card) starts at €1,500. A complete brand identity with visual system, applications, and brand book starts at €3,500. More articulated projects with naming and packaging up to €8,000+.
How long does it take to develop a brand?+
From 4 to 8 weeks for a complete brand identity. Timing depends on client feedback speed and number of iterations needed. A logo-only project can take 2-3 weeks.
How many revisions are included?+
On the initial concept: 3 alternative directions to choose from. On the chosen direction: up to 3 revision rounds included. Additional revisions are quoted separately. Generally not needed — the process is structured to reduce iterations.
What files do you deliver?+
Source files in editable format (Figma + Adobe Illustrator), exports in all standard formats (SVG, PNG, JPG, PDF, EPS), print versions (CMYK + Pantone spot) and digital (RGB), brand book in PDF + InDesign.
Do you also help me create future materials?+
Yes, once the brand book is delivered you can use it as a base for any future material. We can also directly take care of new materials (presentations, packaging, events) as an additional service.
Can I use the logo to register it as a trademark?+
Yes, before closing the project we verify trademark availability (Italy + EU base) and deliver files in all formats necessary for filing. The actual registration must be done through a specialized consultant.
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