Service · SEO & Web Marketing
Qualified traffic that actually converts.
Technical SEO, strategic content, link building, Google Ads. We work on long-term (organic) and short-term (paid) in coordinated way for measurable results.
The problem
Having a site isn't enough. You need to be found.
Investing in a beautiful site no one finds is like printing a billboard in a deserted field. Without a traffic strategy, the site is just a cost. Here are the most common mistakes Italian SMBs make.
Zero keyword strategy
Without analysis of what customers actually search, you write content no one cares about. You publish into the void.
Technical SEO ignored
Broken sitemaps, missing meta tags, no schema markup. Google doesn't understand what the site is about → doesn't rank it.
Google Ads burned without tracking
Spending on advertising without tracking conversions means not knowing if it works. Budget thrown away without data.
No competitor analysis
Without understanding how your competitors rank, it's impossible to build a strategy to surpass them.
What's included
360-degree traffic strategy.
Initial technical SEO audit
Complete site analysis: crawlability, indexability, performance, schema markup, URL structure, hreflang, sitemap. We identify all SEO technical debt.
Strategic keyword research
Study of your customers' search terms. Volume, intent, difficulty, hidden opportunities. Keyword → corresponding page mapping.
On-page SEO and content
Meta tag, heading, image, internal linking optimization. SEO-driven content creation for identified keywords. Pillar pages and topic clusters.
White-hat link building
Quality backlink acquisition strategy: guest posting, digital PR, editorial partnerships. No PBN, no tricks that get the site banned.
Managed Google Ads
Setup and management of Search, Display, Shopping (for e-commerce), YouTube campaigns. Conversion tracking, creative A/B testing, bidding and audience optimization.
Tracking and analytics
GA4 setup, Google Tag Manager, Search Console, Looker Studio. Custom dashboards with KPIs that matter. End-to-end conversion monitoring.
Monthly reporting
Monthly report with key metrics, wins, problems, next steps. No 50-page reports — action-oriented summary on 1-2 pages.
Monthly review call
A 45-minute monthly call to discuss results, decide priorities, align strategy with business. Total transparency.
The process
From audit to results in 4 phases.
Complete audit & strategy
First month: technical analysis, keyword research, competitor analysis, content audit. Output: strategic document with priorities and 6-12 month roadmap.
Technical implementation
Month 2-3: SEO technical fixes, existing content optimization, complete tracking setup. The foundations before building on top.
Organic & paid growth
From month 3: planned content publication, link building, Google Ads campaign management. Monthly iteration based on data.
Scaling & optimization
From month 6: results start to be significant. We scale what works, cut what doesn't. Continuous optimization.
FAQ
The questions everyone asks us.
How long does it take to see SEO results?+
First technical improvements (speed, indexing) are visible in 1-2 months. Organic ranking results start appearing from the third month and grow significantly from the sixth onwards. SEO is a 6-12 month minimum investment, not a quick fix. For immediate traffic there's Google Ads in parallel.
How much does SEO cost?+
Our SEO retainers start at €600/month for small businesses with already well-structured sites. From €1,200/month for projects including structured content marketing. From €2,500/month for e-commerce or competitive companies with significant budgets. Initial setup (audit + strategy) generally €1,500-3,000 one-time.
Do you guarantee #1 on Google?+
No, and no serious agency can guarantee it. Google doesn't sell rankings. We can guarantee you serious process, transparency, measurable improvements, and industry best practices. Anyone guaranteeing 'first place' is lying or using black-hat techniques that get the site banned.
Can I do SEO myself?+
For small local businesses with little competition, yes — just follow basic best practices. For businesses in competitive markets, no — serious SEO requires technical skills, dedicated software (€100-500/month in tool costs), and constant time. The real cost of 'in-house' SEO is the time lost.
What happens if I stop paying you? Do I lose results?+
Organic positions you've earned are yours and remain. What stops is continuous growth, because Google's algorithm evolves and competitors don't stand still. Without maintenance, in 6-12 months positions start to decline. For paid campaigns, instead, stopping the budget = stopping immediate traffic.
Do you also work locally?+
Yes, we manage local SEO campaigns (Google Business Profile, local citations, reviews, LocalBusiness schema) for businesses with territorial reach. We work with clients throughout Italy, not just Milan.
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