Service · Custom Development
When the plugin doesn't exist, we build it.
Custom module, plugin, and extension development for WordPress, WooCommerce, PrestaShop, Magento, and other CMSs. For when you have a specific need and standard plugins aren't enough.
The problem
Off-the-shelf plugins only go so far.
The WordPress marketplace has 60,000 plugins. PrestaShop's has over 5,000. Yet, every serious project sooner or later encounters a need no one has solved. Or one solved poorly, with badly maintained, slow plugins full of features you don't need.
Plugin abandoned by developer
30% of the most popular plugins haven't been updated in over 12 months. Compatibility with new CMS versions breaks. You get stuck.
Features too specific to be generic
Niche needs, specific business rules, integrations with non-popular Italian software (ERPs, electronic invoicing, etc.) — no ready-made plugin.
Heavy plugins that slow down the site
Plugins with 100 features when you use 3, but the code loads them all. Degraded performance, excessive complexity, more fragile security.
License costs that explode over time
Paid plugins with annual licenses that rise 30-50% every year. In 3 years, it costs more than custom development.
What we include
Custom development for every CMS.
WordPress & WooCommerce plugins
Plugins to extend functionality: custom post types, Gutenberg blocks, meta boxes, REST API integrations, automations, content management, advanced e-commerce.
PrestaShop modules
Module development compatible with PrestaShop 1.7 and 8.x. Template overrides, custom hooks, integrations with third-party systems (ERPs, marketplaces).
Magento extensions (Adobe Commerce)
Magento 2.x extensions: checkout modifications, advanced catalog management, B2B integrations, custom shipping/payment methods.
Plugins for other CMSs
Drupal, Joomla, Shopify Apps (Liquid + API), Webflow integrations, Wix Velo. We work where needed, not just on most popular CMSs.
API & third-party system integrations
Connections with Italian ERPs (Fatture in Cloud, Aruba Electronic Invoicing, Mexal, Zucchetti), CRMs (HubSpot, Salesforce, Pipedrive), couriers (BRT, GLS, SDA).
Automations & cron jobs
Scheduled data sync, mass import/export, automatic report generation, scheduled communications, custom webhooks.
Optimized performance
Code written with performance in mind: lazy loading, caching, optimized queries, conditional assets. No bloat, no useless features.
Documentation & maintenance
Well-commented code, technical documentation for internal team, possibility of continuous maintenance or turnkey delivery.
The process
From requirement to plugin in production.
Requirements analysis
We understand what you need to achieve, on which CMS, with what integrations, in what context. We study if existing plugins do 70-80% of the work or if it's better to start from scratch.
Technical architecture
Architecture definition: database structure, hooks used, exposed APIs, backwards-compatible approach. Technical document approved before writing code.
Development & testing
Development in local + staging environment. Testing on multiple CMS versions (e.g., WP 5.x, 6.x, PHP 7.4, 8.x). Security testing (OWASP-aware).
Deploy & integration
Installation on production site, configuration, end-to-end functional testing, team training on plugin usage.
Optional maintenance
Post-deploy support: updates for new CMS versions, feature evolution, bug fixes. Generally as part of continuous technical support service.
FAQ
Frequent questions.
How much does developing a custom plugin cost?+
Simple plugin (1-3 features, basic integration): €1,500-3,000. Medium plugin (multiple integrations, custom admin UI, advanced hooks): €3,000-8,000. Complex plugin (multi-tenant, Italian ERP integration, bidirectional sync): €8,000-20,000+. Price depends mostly on complexity of third-party system integrations.
Which CMSs do you develop on?+
All the main ones: WordPress (and WooCommerce), PrestaShop, Magento (Adobe Commerce), Drupal, Joomla, Shopify (Liquid Apps), and existing custom CMSs. Tell me which platform you're on and I'll tell you if we can work. The answer is almost always yes.
Can I sell the plugin you develop for me?+
Yes, by default the code is your property. You can use it internally, distribute it to your clients, or publish it on the official marketplace (if you meet requirements). For publication on WordPress.org or PrestaShop Marketplace we also help with the approval process.
Do you maintain the plugin over time?+
Yes, we can offer continuous maintenance: updates for new CMS versions, bug fixes, feature evolution. Generally part of our technical support service (from €100/month). For simple internal-use plugins, turnkey delivery without maintenance may be sufficient.
How long does it take to develop a plugin?+
Simple plugin: 1-2 weeks. Medium plugin: 3-6 weeks. Complex plugin with multiple integrations: 8-16 weeks. Integrations with Italian systems (electronic invoicing, ERPs) take more time due to specific requirements.
Can I see examples of plugins you've developed?+
Yes, we have proprietary plugins published as case studies: Excel Stock Sync (Excel ↔ WooCommerce/PrestaShop inventory sync) and Cart Cleaner (abandoned cart recovery). They're real examples of our ability to build commercial plugins, not just custom internal solutions.
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